Tuesday, June 18, 2019

What were people searching for during demonetisation?





On 8 November 2016, the Government of India announced the demonetisation of all Rs500 and Rs1000 bank notes.The aim of this project was to eradicate the illicit counterfeit cash which was being used to fund terrorism and crack down on the shadow black economy.
This sudden announcement created a lot of mayhem .The government put a limit on the amount of money that could be deposited and withdrawn from banks all this resulted in long queues in banks and ATMS.Since cash was restricted people started using debit cards/credit cards more .In this analysis I want to analyse the trends on the search key words demonetisation,ATM,debit card,convert black money,bitcoin.


It seems Arunachal Pradesh in the North East of India was the most interested in knowing about demonetisation.


Here again the north east belt seems to be more interested in finding ATMs .
This is really surprising the states of Punjab,Haryana ,Gujrat were most interested in bitcoins.Bitcoin adoption trend seems to be on its way up

Gujrat-a state well known for its entrepreneurial spirit, small scale industry and gold and diamond merchants.,Haryana a state which is top news-maker for its controversial real estate deals topped the google trends chart for finding ways to convert black money.I am not surprised

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